Before jumping into design it is important to unearth and get clear on your mission, what makesyou different and who you wantto connect with. This workbook will serve as a travel planner for your branding journey and as a guide going forward.

This will also be useful as a base for creating content and communicating exactly what you do. For me this stage is integral to designing a strong visual identity and so I ask all clients to complete this before work begins. It means all design going forward can be rooted in a truth and there is a rich pool of influences to draw from.