I worked on the global redesign of Courvoisier while at Studio Minerva, helping reposition the brand around the idea of ‘Joie de Vivre’ a brighter, more sociable expression of French luxury rooted in the house’s heritage.
The redesign drew from the brand’s archives and historic visual assets to reconnect the identity to the Maison while creating a contemporary and cohesive system across the range.
Role: Lead designer on the project, working closely with Executive Creative Director Daniela Mihranian to develop the packaging system across the range, including structural refinements, premium tier detailing and material specifications, while overseeing junior designers.
